There are four key drivers of the gender equality movement in Australia, including shifting public opinion, legislative changes, technological advancements, and gender-focused commercial strategies. Australian CEOs and boards are under pressure to align with these changes, attract top talent, and modernize their approaches. BB.CO offers to bring new strategic horizons to businesses through free exploratory conversations to explore growth potential and opportunities.

We are driven by a core purpose: to empower businesses to maximize their growth potential. We are not for everyone, but we are for those who value progress, integrity and success.

We founded BB.CO with the mission to revolutionise the way companies approach their growth, fueling their competitive edge and driving innovative thinking to outsmart their competition and stay ahead of their industry .

Our raison d’etre is built on three foundational values:

1. Innovation:
We ask “why not” and believe in pushing boundaries, exploring new practises so your business and brand stays ahead in an ever-evolving marketplace. Innovation fuels our approach, ensuring our clients remain at the forefront of their industries.

2. Results-Oriented:
What is valued gets measured. We are relentlessly focused on delivering measurable outcomes for our clients. From optimising marketing strategies to reviewing data gaps our solutions are tailored to generate tangible results that directly impact the bottom line.

3. Collaboration:
Being ‘all in’ is the cornerstone of our approach. We work closely with our clients, leveraging their expertise and insights alongside our own, to co-create tailored solutions that address their unique challenges and capitalize on waiting to be had opportunities.

BEC BRIDESON

Bec has a remarkable reputation as a trailblazer in the world of business, communications, gender and marketing.

After a few decades of experience in multinational marketing and communications agencies , her impact spans a wide range of industries, including : Finance, FMCG, B2B, Government, Automotive, Sport, Education, Tech, and service-based industry.

Her innovative approach uncovers new opportunities, shapes growth strategies, and elevates brand visibility, fostering both internal cultural transformation and external audience engagement for her clients.

Bec's book, "Blind Spots: How to Uncover and Attract the Fastest Emerging Economy," delves into the untapped potential of the female consumer market, offering invaluable insights for businesses seeking to better connect with, serve and find new market opportunities.

Her influential work has made waves not only in Australia but also on the global stage, earning her recognition as a speaker and a prominent female business leader.

She provides coaching, strategy, and guidance to foster male allyship across boardrooms and executive teams, leveraging her deep knowledge of gender dynamics to drive results.

See Speakers website here

See Linked In profile here

EMILY BENNETT-JORGENSON

A seasoned professional in the realm of commercial and content solutions, Emily boasts a distinguished career spanning more than 15 years marked by a proven track record of success within some of Australia's foremost media enterprises.

With a decade of expertise in media sales and marketing, Emily has garnered a wealth of experience working with illustrious brands such as Vogue Australia, taste.com.au, and Inside Out, consistently delivering results and adding significant value to clients through partnerships and original content creation.

She possesses a distinct specialization in understanding the female market, reflecting a deep understanding of the complexities and nuances inherent to this demographic. This specialization has enabled Emily to craft bespoke strategies tailored to effectively engage and resonate with new opportunities and audiences.

In 2021, Emily started a new chapter in her professional journey as a Senior Account Director joining Bec’s agency. Two years later Bec and Emily focused their skills and launched Brideson Bennett.Co

With her wealth of experience and profound expertise in commercial and content solutions, Emily remains poised to make substantial contributions by bringing together gender + commerce and cultivating meaningful connections with clients, stakeholders and audiences.