At BB.CO our methodology combines your data and our innovative processes to illuminate opportunities.
We deliver growth by embracing the knowledge gained through a deep and sharp gender-intelligent lens.
We will make sure your business caters to, understands and grows audiences by leading the charge in a gender-equal world.
With our experienced approach, we unlock the limitless potential of gender-specific insights by working closely with your team across specific challenges.
There are many ways we can work with you depending on your opportunity and urgency. We tailor our programmes to suit your business needs. From a presentation to your Board and Executive or a strategy facilitation with your team, to a full brand gender audit as an outsourced ongoing consulting partner we know we will add value very quickly.
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Benchmark your business
An internal and external deep dive to reveal where the commercial growth opportunities, market gaps and brand-gender cures are for your business and/or brand, resulting in bottom-line growth.
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Research with disaggregated data
You will find out if you have any gaps in the analysis of your core business levers. We help you future-focus to design the right research as we work out what data you have, what you need and what you don’t know you don’t know yet.
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It's a company wide imperative
Designed for those men with that nagging awareness that ‘things (related to gender inside their company or organisation) might lead to exciting change for all. Men have questions and we love to work with them.
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A toe then a foot in the water
These can be scaled-down programs used to serve as a test market before a wider rollout.
We can select specific audiences through the service-lines of your business, or across different brands within your stable.
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Male and Female lens shifts
An internal and external deep dive to reveal where the commercial growth opportunities, market gaps and brand-gender cures are for your business and/or brand, resulting in bottom-line growth.
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Brief my Board and ELT
An interactive and educational briefing, designed to speak to your business leaders. Providing an up-to-date overview of the gender landscape in Australia, and what this means for your business and market sector.
The briefings will ensure your business leaders are well versed to make meaningful and educated decisions when it comes to gender-related business issues..
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Attack and defend market opportunity
Is there an audience you haven’t thought of or haven’t identified? Do you know how to uniquely reach and talk to your audiences? We can help! BB.Co will create a bespoke strategic marketing communications strategy to engage with new audiences. .
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Gender layer on ESG works harder
Are you layering gender over your ESG? By incorporating gender considerations into each of these components, companies can foster a more inclusive and equitable culture, drive positive social change, and enhance their ESG performance.