WE MAKE YOUR BUSINESS GROW…

Your business will grow by using gender as a driver to greater commercial success.

Gender is a broad, multifaceted and often underestimated business lever.

BB.CO see the “issue” of gender as being full of new avenues and possibilities to strategically lean into.

Our consultancy specialises in identifying your unique business opportunities for growth through the lens of gender.

Combining decades of experience with careful and forensic analysis of key performance metrics we support companies to unlock opportunity, defend existing markets and reach previously untapped audiences.

BB.CO are not your D,E&I partners - but we are here to complement DE&I strategy in your business and move it to the next levels of turbo-charged growth.

Work with us to:

FIND OR CREATE
NEW MARKET OPPORTUNITIES

CREATE A STRUCTURED ROADMAP TO
GENDER-LED GROWTH AND SUCCESS

IDENTIFY THE CURRENT “BLOCKS” IN YOUR BRAND AND BUSINESS RELATED TO GENDER

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For decades, Western democratic societies have been striving for Gender Equality (G.E.) within their marketplaces. In recent years, Australia has witnessed an acceleration in the momentum of this pursuit and 4 key drivers are propelling this movement…


KEY DRIVERS

1.
SHIFTING PUBLIC OPINION
Influenced by academia, influencers, and media, public sentiment is increasingly supportive of gender equality.

2.
LEGISLATIVE CHANGES
Governments are enacting laws and policies in response to public demand, mandating shifts towards gender equality.

3.
TECHNOLOGICAL BOOM
Technology is expediting and facilitating the evolution of workplace practices, enabling greater inclusivity.

4.
GENDER COMMERCE
Gender commercial strategies, implementing practices that foster engagement and transactions with industries, companies, products and brands.

Australian CEOs and boards across all industry sectors face mounting pressure to align with shifting public opinion, meet evolving gender equality standards, and adhere to changing legislation.

CEOs and boards are additionally compelled to attract top-tier executives and fulfil workforce needs, recognising that women constitute half of the potential talent pool.

In many sectors companies, products, services and brands remain anchored in ‘heritage attitudes’ toward gender.


Fill in the form below and let’s take a look at your growth potential and opportunities.